Whom Do We Help?

At Balance Plus Marketing Communications, we help a wide range of clients, from small businesses to corporations, and from start-ups to established companies looking to get to the next level.

Specifically, we work with whomever in the client company has the responsibility to:

• increase company visibility
• build a more dynamic company image
• develop materials that target a wider audience
• position the company more effectively against its competitors
• increase sales.

Where Do We Start?

Yes, the bottom line is to increase sales, but that may not be the starting point. We often find that a company is unable to clearly define itself. It may have no clear mission statement or understanding of its place in the competitive landscape. The small business owner in particular is commonly unable to identify the reason(s) why a customer should patronize his or her business, rather than the competitor's.

What Do We Do?

Our solution is to work with the client to surface issues such as:

• Which aspects of his business does he or she particularly enjoy doing?
• Which areas are his or her specialties – things that perhaps other businesses in the same category cannot provide?
• What are the most profitable parts of the business?
• Conversely, what aspects of the business have potential, but aren't yet producing results?
• Who are the main competitors?
• What makes them successful?

How Does That Help?

All that information can then be used to formulate a mission statement, or statement of purpose – from which a marketing plan then can be developed.

The point is this: we find that many clients are not yet ready for the writing process to begin, because they don't yet know what they should say – and to whom. To try to write marketing materials before going through the process described above would result in wasted time and money. In fact, this happens to lots of businesses – they have marketing materials produced too soon, only to discover that the materials don't work!

What's Different About Us?

At Balance Plus, we're about words that work – not just about generating words. Marketing materials must be strategic in nature, having a quantifiable objective. Anybody can write, but millions of dollars and millions of hours are spent on materials that do not have the desired effect. Balance Plus Marketing Communications is committed to helping its clients' businesses grow and prosper. That being the case, the marketing materials we provide are not the end goal, in and of themselves. They are the means to attain the end goal, which is the success of the business. We provide words that work. That is the value we provide to our clients.

Shouldn't Your Business Be Performing Better?

To learn more about how Balance Plus Marketing Communications can help your business grow, call and ask about our free initial consultation. You can our office on (925) 372-7690 or call Dane Pascoe on his cell: (925) 325-4338. Alternatively, send an e-mail to dane@balanceplus.net